Kamis, 23 November 2017

Hire the Best Search Engine Optimization Firm to Help Your Website

It is proven that customers are more likely to visit the websites that show up first when doing an online search. Having your company's website at the top of result pages can lead to more customers and potential sells. However, having a company with good search engine optimization can be difficult, especially for those who are not as technologically advanced. There are some things that you can do to help increase your website's visibility.

One of the most important things you should do is make sure that you are always publishing relevant content. Having quality, relevant content is one of the number one drivers of giving your company higher search engine rankings. You will want to identify a keyword that pertains to each page of your site. This will be something that customers may search for to yield results to things that pertain to your company and what you do.

Once you have identified these key words or phrases, you will want to use that phrase several times on each page. Of course, you still want the page to be written extremely well and do not want to sacrifice good writing to throw in the key words more times. Having poorly written content can actually turn away customers instead of improving your SEO. Of course, you will want to update your content regularly to keep it fresh and have it appear relevant.

A big part of improving your SEO is to have proper metadata on each page. Each page has a space between the tags to insert metadata or information about the pages. This can be a confusing part of designing your website and can start to be difficult to individuals who have not been trained to improving search engine optimization. This is when hiring a professional to help you can be beneficial.

There are several aspects to improving SEO that can be difficult, with the metadata being one of the most confusing aspects. You will need title metadata for each page of your website. Then you will need a description metadata that is a textual description that a browser will use in your page search return. Finally, you will need a keyword metadata that is search phrases that are commonly used when someone wants to find a similar website to your own.

If you already own a company, there is a good chance you do not have time to go through your website and improve these metadata titles. Also, if you are not extremely knowledgeable about creating the perfect metadata, the keywords and phrases you are using may not be accurate for your website. There are many professional SEO firms that can handle writing this data for you and optimizing your website as a whole. Though these companies obviously cost you money, they can give you more customers in return which can help pay back the money spent.

Another feature that SEO friendly companies have is that they have several quality links. You want to avoid using terms like "click here" because they are not very search engine friendly. You want these keywords to be rich and improve the overall rankings of your page. This is another area that a firm can help you with as they will be more knowledgeable on creating valuable links that are optimize your page.

Overall, there are many technical aspects that come with optimizing the search results for your website. These aspects can become very time consuming and difficult to understand the average individual, especially when you are trying to run a business as well. Often, you can do some of these website enhancements on your own, but hiring a firm can be a better option. Though you will have to budget in getting a firm's help, it will lead to better SEO and give you more customers.

Indazo is a full-service Search Engine Optimization company that services medium and large sized business throughout India and the world. They offer a variety of services, including; Search Engine Optimization, Pay Per Click Management, Link Building, Online Reputation Management, Web Design, Web Development, Social Media Marketing. Overall, they offer clients the services needed to grow their online presence and internet marketing. Since opening in 2007, they have worked diligently to become the leading iIf you own a company, you have probably heard of search engine optimization. Essentially, this is what allows your company's website to be one of the first websites shown on the results list after a search has been made. Having better search engine optimization can lead to more individuals seeing your website and, as a result, having more potential customers. However, the entire process of improving your company's search engine optimization can be extremely difficult, especially for those who are not as knowledgeable in the area of technology.

Today, many business owners are trusting their website's creation and search engine optimization to the experts, they are hiring professionals to handle this for them. If you are an India based company, there are many options available to you, but finding the perfect fit is key. There is a good chance that you know other business owners and one of the first steps to finding the perfect company to help you will be to ask others who they use. Once you have a list of potential companies, you can do your own online research to narrow down your search, but there are some things you should ask the company directly before making an official hire.

First, it can be beneficial to ask who their past and current clients are. This can give you an idea of the types and status of the companies that they have worked with before. Also, you may be able to use these past companies as a reference point. If you could speak to an owner of one of these companies it can give you a direct idea of how they were treated and if the company did in fact improve their SEO.

Next, you should inquire on how the company will improve your search engine rankings and the results you should expect. The key to this question is that they give you a realistic answer, as it is practically impossible to give you a top search results on every search engine out there. Each company you speak to should have a specific plant they follow when working with customers. Though these plans may vary, you can expect them to stick to something like an initial website review, weeding out problems that lower your ranking, on page optimization, improving website URL, developing page titles, headings, and tags.

Of course, most popular search engines like Google, Bing, and Yahoo have specific guidelines that they expect companies to follow and breaking these rules can result in lowered search results and even banning from the results completely. You will want to ask the company you are considering if they follow these rules, which are called webmaster guidelines. For example, Google prohibits twelve SEO tricks that can lead to incorrect optimization. Ensuring that the company you choose avoids breaking these guidelines is extremely important.

Another thing to consider is obviously the price you are willing to pay for your SEO help and if the companies you are considering fits this budget. You will want to ask if you will need to pay by hour or by project and what you can expect your overall costs to be. Another important question is how often and how you will be contacted if needed throughout the process. You will want to stay up to date on the changes being made on your website and the results you are receiving with the SEO changes being made.

Overall, improving your company's search engine optimization can lead to more potential customers seeing your website. Learning how to make your website SEO friendly and changing things that are setting you back can be a lengthy and difficult process for business owners. This is why you should hire a professional team to handle the search engine optimization of your site.

Indazo is a full-service Search Engine Optimization company that services medium and large sized business throughout India and the world. They offer a variety of services, including; Search Engine Optimization, Pay Per Click Management, Link Building, Online Reputation Management, Web Design, Web Development, Social Media Marketing. Overall, they offer clients the services needed to grow their online presence and internet marketing. Since opening in 2007, they have worked diligently to become the leading internet marketing and SEO company in India. They have been recognized for their outstanding achievements by receiving a variety of awards for their SEO services.

Tricks to Improving Your Website's Search Engine Optimization

It is proven that customers are more likely to visit the websites that show up first when doing an online search. Having your company's website at the top of result pages can lead to more customers and potential sells. However, having a company with good search engine optimization can be difficult, especially for those who are not as technologically advanced. There are some things that you can do to help increase your website's visibility.

One of the most important things you should do is make sure that you are always publishing relevant content. Having quality, relevant content is one of the number one drivers of giving your company higher search engine rankings. You will want to identify a keyword that pertains to each page of your site. This will be something that customers may search for to yield results to things that pertain to your company and what you do.

Once you have identified these key words or phrases, you will want to use that phrase several times on each page. Of course, you still want the page to be written extremely well and do not want to sacrifice good writing to throw in the key words more times. Having poorly written content can actually turn away customers instead of improving your SEO. Of course, you will want to update your content regularly to keep it fresh and have it appear relevant.

A big part of improving your SEO is to have proper metadata on each page. Each page has a space between the tags to insert metadata or information about the pages. This can be a confusing part of designing your website and can start to be difficult to individuals who have not been trained to improving search engine optimization. This is when hiring a professional to help you can be beneficial.

There are several aspects to improving SEO that can be difficult, with the metadata being one of the most confusing aspects. You will need title metadata for each page of your website. Then you will need a description metadata that is a textual description that a browser will use in your page search return. Finally, you will need a keyword metadata that is search phrases that are commonly used when someone wants to find a similar website to your own.

If you already own a company, there is a good chance you do not have time to go through your website and improve these metadata titles. Also, if you are not extremely knowledgeable about creating the perfect metadata, the keywords and phrases you are using may not be accurate for your website. There are many professional SEO firms that can handle writing this data for you and optimizing your website as a whole. Though these companies obviously cost you money, they can give you more customers in return which can help pay back the money spent.

Another feature that SEO friendly companies have is that they have several quality links. You want to avoid using terms like "click here" because they are not very search engine friendly. You want these keywords to be rich and improve the overall rankings of your page. This is another area that a firm can help you with as they will be more knowledgeable on creating valuable links that are optimize your page.

Overall, there are many technical aspects that come with optimizing the search results for your website. These aspects can become very time consuming and difficult to understand the average individual, especially when you are trying to run a business as well. Often, you can do some of these website enhancements on your own, but hiring a firm can be a better option. Though you will have to budget in getting a firm's help, it will lead to better SEO and give you more customers.

Indazo is a full-service Search Engine Optimization company that services medium and large sized business throughout India and the world. They offer a variety of services, including; Search Engine Optimization, Pay Per Click Management, Link Building, Online Reputation Management, Web Design, Web Development, Social Media Marketing. Overall, they offer clients the services needed to grow their online presence and internet marketing. Since opening in 2007, they have worked diligently to become the leading internet marketing and SEO company in India. They have been recognized for their outstanding achievements by receiving a variety of awards for their SEO services.

Why Is the Backlink Audit Critical for SEO Success?

So, you own a website. It's well-optimised. The content is relevant. You've used website audit tools to deck it up. You are ready for a thorough Google indexing. You have nothing to fear. Right?

Not so soon!

Have you ever used backlinks? Ever used a third party SEO service? Did you entirely avoid looking at your backlink portfolio?

If you just nodded yes to any of the above mentioned three questions, snap to attention! Your website can be penalized anytime now. You need a backlink audit.

Wait! Backlinks and Penalty? How Does That Work?

A link to your website on any web page is a backlink. And it's significant for SEO.

Some time ago, Google was focussed on the number of backlinks- the higher, the better. Cheap SEO service providers began creating a fake blog/page to link to all their clients. The resultant Private Blog Network increased backlink number for websites and Google, in its sheer innocence, believed said sites to be reliable sources of info.

Because if so many sites are linking back to your website regarding 'Food for diabetes,' you must be a diabetes diet expert, right?

Well, the quantity-only approach began producing spammy search results. So Google decided to refine its filters.

Now, If a genuine, reputed website links to you, your authenticity improves. If many powerful, relevant web posts link back to you, your Search Engine Results Pages rank (SERP) takes a hike.

Do you see what I'm working towards? Excellent quality and quantity of backlinks- better SERP- improved reputation- Google considers you credible.

Poor backlinking- your website sinks like the Titanic and Google slaps a fine on you.

Okay! What Happens If Google Fines/Blocks/De-Ranks You?

The backlink popularity of your website makes up for about 22% of your Google Rank.

It means any shady, irrelevant, pointless websites that link back to you will be considered by Google. And that'll affect your index rank.

If Google finds you guilty and puts a Manual Action Penalty on you, it can demote your website, remove a few pages, or the entire site temporarily. You may suffer organic traffic, sales, leads, and conversion losses.

If, however, you get hit by the algorithmic penalty, there'll be no warning. Your traffic will deteriorate over time without any seeming explanation. You'll need special tools to uncover the reason. By the time you know what hit you, you'd have lost too many leads and traffic.

So Think Hard- Have You Ever Practised Spammy Backlinking?

Have you ever rigged blogs' and websites' comment sections with your website's URL wrapped within a crappy, almost aimless message to build backlinks?

Is it possible that the cheap SEO company you hired duped you and built a shady backlink portfolio using bad SEO techniques?

You need to analyze your backlink portfolio. Look closer. If you ever used guest blogging, news articles, genuine comments, profile shares, press releases, or social media for backlinking, you'll probably recognize the sources.

Point out the ones you don't. Do some research, confirm the domain metrics of suspicious entities, and separate the credible backlinks from the spammy ones. Or, just use a free backlink audit tool and get your ducks in a row.

You can also do a competitor backlink analysis. Compare a few websites on the SEO audit tool and look at how damaging their results are in contrast to yours.

Your Solution- Use a Backlink Analysis Tool and Audit Your Website's Negative Backlinks

SEO Gurus always try to stay a step ahead of Google algorithms. And they'll advise you as well to have a list of natural looking backlinks. Only, Google is tweaking its filters every day now. And unless your backlink portfolio is genuine, you need to perform a backlink audit.

How Can SEO Help Your Online Marketing Strategy?

Search engine optimization is arguably the most effective online organic search marketing strategy currently in existence. It is hardly surprising that now more than ever many business establishments and even individuals are increasingly embracing this technique to achieve both their short term and long term business objectives.

Indeed, according to a Comscore survey that was conducted in May 2014, 18.5 billion people made searches utilizing the top 5 search engines in the US alone. While another related study revealed organic search accrues 85% of SERPs clicks and pay per click (PPC) searches accounted for only 15% of this share.

SEO benefits
So, SEO can offer a multitude of advantages that most other online marketing techniques would be hard pressed to deliver. This includes enhanced visibility, brand awareness, credibility and traffic generation that when combined lead to exponential revenue generation growth. However, many website owners sadly deem SEO merely as an inevitable expense to their online marketing campaigns, much the same way they would deal with a mundane household expenditure. The truth is in fact very different; this strategy can be an extremely rewarding investment. An investment, which can bring about a substantial ROI in a very cost effective manner. This is self evident when you compare it to pay per click (PPC). When you, for one reason or the other, halt a PPC campaign, you will automatically lose visibility, and relinquish the traffic generated by this online marketing strategy. On the other hand, search engine optimization is an ongoing strategy. It is characterized by a remarkable continuity that lets business entities to solidify their web presence, and drive quality traffic to their sites.Achieving top rankings in the major search engines such as Google, Bing or Yahoo! culminates in more leads that can be easily converted. Essentially, you should think of search engine marketing as a long term client acquisition funnel that has no bounds. Taking a case study of Google SERPs, it has been proven that the top rated sites account for 36.4% of all clicks. Hence managing to be on position #1 to #3 suggests to users a solid credibility of your firm and the products or services it offers.

How to formulate an efficacious SEO campaign
Despite all this, formulating and ultimately implementing an excellent SEO strategy is not as easy as it may seem at face value. There are numerous pertinent factors that usually come to play in achieving top rankings and maintain them. To begin with, virtually and if you fail to keep abreast of these changes you can easily lose your standing on SERPs. Also, your competition can at any time formulate and implement a superior strategy and topple you from your advantageous position. So, it pays a lot to enlist the services of a professional SEO agency that can handle this critical aspect of this online marketing campaign. These experts can be invaluable in assisting you to lay a firm SEO foundation as well as offering the prerequisite guidance in implementing and managing the very best techniques that concur with you business objectives.

As would be expected, there are numerous facets of this online marketing method that are categorized as either on-page or off-page SEO. This includes impeccable keyword-optimized content creation and submission and link building. A reputable search engine optimization firm will integrate these and other factors, which will enable your site to achieve top rankings. In turn, this will drive more quality traffic to it, enhance your brand awareness, and in extension snowball your online revenue generation. Undoubtedly one of the best attributes of search engine marketing is the fact that its results can be accurately measured by web analytics. To this end virtually all companies that offer these services have devised a wide range of metrics that let them accurately analyze the effectiveness of this online marketing strategy at any time. This enables their clients to easily gauge the viability of the various techniques they implement. While, at the same time, determining better techniques to realize or even exceed the desired ROI in a stress-free manner.

SEO web analytics
Granted, each SEO company has its own web analytic s parameters. Still, most of these metrics can be broadly categorized into 2 groups. Which are reach and action metrics. The first variety are designed to determine just how much traffic a site may be receiving as well as its SERP ranking based on the same. This goes a long way in allowing clients to establish the performance baseline of any SEO strategy. Some of the most critical reach metrics include crawlability (how visible a website is to search engine crawlers) along with branded and unbranded keywords. The last metric enables these experts to identify hot keywords and pinpoint potential problems that may arise from a flawed keyword integration technique.

Action metrics on their part, are designed to ascertain just what actions visitors to a given website perform while there. Most search engines assess sociability and content interactivity to effectively rank the sites that are submitted to them. Bounce rate is an excellent instance of action metrics. Ideally, it tracks the number of visitors that leave a site after viewing just one page. The higher the bounce rate a website registers, the lower its ranking on SERPs will be. When it comes to content interactivity SEOs have the necessary tools to establish the most popular pages and even menu items. More to the point, those that possess the highest conversion rates. Yet another vital action metric is referred to as social visitor flow. This metric allows search engine marketing firms to determine just which social media platform drives the most traffic to their clients' sites. While monitoring all the actions such visitors perform too.

Conclusion
Thanks to these and many more metrics, these experts are always in an excellent position to prove the effectiveness of the strategies they endorse to their clients. It is consequently very easy to realize the immense benefits SEO can present to all business entities for both the short term and long term basis. You can never go wrong with enlisting professional SEO services in your online marketing efforts.

Rabu, 11 Oktober 2017

The Most Popular and Effective SEO Techniques

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called "white-hat" SEO refers to techniques used to increase page rankings through means that do not violate the search engines' terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user's attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

- Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.

- Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.

- Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.

- Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.


Rabu, 16 Agustus 2017

5 Ways to Promote Your Financial Services Blog

Wouldn't it be nice if all you had to do was post great content and then let the internet do the rest? Yes. But it wouldn't it be convenient for your competitors, too?

Because successful promotion takes time, effort, and skill, developing superior promotion skills is another way to get ahead of the competition.

If you've worked hard on your content strategy and content creation, it makes sense to shout it loud and proud. How you do this depends on a number of factors, including how much time you can dedicate to promoting your blog and what industry you are in. As a general rule of thumb, you should spend at least as long promoting your blog posts as you spend creating them.

How do you do this? Here are some of our favorite and best ways to promote your financial services blog.

1. Find the Players in Your Niche

If you can associate yourself with the top people in your field, this improves your perceived authority and how likely people are to trust you. It also makes a good impression on Google and other search engines. Ideally, you want to get a link to your site from a top site on the web.

Ask an influencer for a quote - this is a good way to make contact with the top players in your field. They become aware of you and, if they agree, their followers become aware of you too because they are very likely to link to you whether on their site or via social media.

Mention your expert sources - When you create content, make sure to mention any experts whose work was influential. Tell them that you mentioned them and they are likely to re-share the content to their network.

Direct message influencers - the bigger they are, the more email they will get. To make you and your business stand out, offer something that they will find helpful. You don't need to feel awkward about contacting someone when you are helping them or their business.

2. Post Content on Social Media

Social media promotion is a cost-effective way to increase leads. According to a LinkedIn study, 63% of mass affluent customers said they acted on a financial product or service after learning about it on a social media platform. And according to HubSpot, lead conversion rates are 13% above average through social media.

By being active on social media, you can increase brand awareness. Engaging with your chosen platforms also gives you the opportunity to manage negative comments promptly. With skill, businesses turn negative comments into opportunities to demonstrate their integrity and professionalism.

It's worth regularly crafting content specifically for social media, rather than only ever posting links back to the content that's on your blog. Provide compelling, tailored content, and show your social media followers that you care. The result will be increased shares and better brand awareness.

3. Use Social Media Targeting

Via platforms like Facebook and Twitter, your business can use algorithms to target your ideal customers.

This means that you don't need to go wide with your promotional material, which risks irritating people for whom this material is irrelevant. By using social media's advanced targeting capabilities, your content will not only reach the people who need it, but they will also be grateful to you for providing it.

While advertising via platforms like this amounts to paying for traffic, this is not to be confused with buying an email list or buying leads. These latter activities are likely to end in loss of money with very little return because the overwhelming majority of people who would receive these mailings won't want them. Paying for targeted ads on social media platforms, however, allows you to take relevant, targeted traffic from the big players and diverts it to you.

4. Remember that Social Media Works Two Ways

To get ahead, it's critical to remember that social media is social. It's not just a place to post promotions and advertisements. Engage with your customers. By being personable, you differentiate your product from your competitors and build trust, which is so important in the financial services sector.

Monitoring and engaging with social media also gives businesses an invaluable opportunity to learn about their customers and how to serve them better.

If you're not yet getting comments on your blog, don't worry. This is not so unusual. Wherever you do get customer engagement, however, make sure you are there.

And remember that you can start conversations. Ask questions and be interested in your customers. A lot of what you will be doing to promote your website is learning about your customers to satisfy them better.

5. Become a Thought Leader

Becoming a thought leader doesn't happen overnight. Success will be one step closer, however, if you start now.

How to do it?

Share information that your online community needs to know. This includes industry updates and advice, demonstrating that you are informed, but also authoritative and helpful. It's best if you generate most of this content yourself, but you can also curate content from other sources and create useful resources too.

Thought leaders use their experience and expertise to make insightful predictions about the future of their industry. When something new happens, make sure that your business expresses an opinion or explains and analyzes what is going on.

Follow the blogs of other thought leaders and make valuable comments on their posts. Over time, they will be checking out your blog to see what you have to say on important matters.

If you can be controversial or say something that everybody else has either overlooked or is afraid to say, this will help your business get noticed. By being bold and pushing conversations into new territories, you can earn a reputation as a player with something to say.

Find an influential community and join it. Answer group questions to establish yourself as an authority and to make waves with other influencers and followers. Quora is also a good place to establish yourself as an authority and build your reputation and trust.

Promoting your financial services blog is much more than just promotion. Done right, it will help you to learn more about your customers, develop your brand's authority and trust, and differentiate your offering from everybody else in the market.

If you're blogging, make sure that you are also promoting and make the most of your opportunities to connect with customers.

Selasa, 11 Juli 2017

Starting a Blog - It's Easier Than You Think

Do you have a special interest or some expert knowledge? Do you have any thoughts or opinions you would like to share? If so, starting a blog is a great way to share your expertise or experiences with the rest of the world.

What is a blog?
A blog (or weblog) is a type of website where you can write (post) your own thoughts and ideas (a bit like a diary or journal).

New posts to a blog are listed at the top so as visitors to your blog can easily see what's new. Posts can include text and images and other media such as videos and they can also include links to other posts within your own blog or to the rest of the web.

Do you need any technical skills?
Although familiarity with the internet and some basic word processing skills are helpful if you are considering starting a blog, there are a number of blogging platforms which make writing and publishing content really easy. If you know how to type using a word processor, then you can write a blog.

What to blog about
Writing regular blog posts should be enjoyable, so choose a topic that you have a real passion for. It is hard to come up with fresh and engaging posts if you aren't really interested in the topic or niche you are writing about and your readers will soon pick up on your lack of enthusiasm and commitment.

Some of the most popular topics for blogs include travel, food, personal/life experiences, making money, fitness, fashion, beauty, health and technology. If you plan to blog about any of these then check out the competition to see what you are up against and then try to find an angle or approach which will make your blog different. Alternatively, choose a topic which is a bit more niche and less blogged about.

Only start a blog if you like writing
If writing is not your thing then blogging probably isn't for you. To create a successful and potentially profitable blog you need to be a keen and confident writer who can happily churn out blog posts which are enjoyable, entertaining, informative, helpful or inspiring to read. On the other hand, if you are considering starting a blog simply for friends and family, then writing a regular blog is the perfect opportunity to improve your writing skills and develop your creativity.

How often should you write a blog post?
To create a successful blog you need to be posting regularly. This could be one or more posts a day, a post every other day, a post once a week. Whatever frequency you choose, try to maintain it. By posting regularly you will not only attract new visitors, you will also have a better chance of keeping the readers that do start to follow your blog. Your blog post followers will only come back for more if they know they can rely on you for engaging, interesting and regular posts.

Get feedback from your blog visitors
Many blogs have a comment section where visitors can add their own comments about what you have written. Getting people to engage through a comment section is a great way of communicating and keeping in touch with your loyal followers and other like-minded people, wherever they are in the world.